Shaq Fu Radio NewsShaq Invests in Home-Based Fitness Brand

May 28, 2021

We’ve seen and heard Shaq talking about wanting to get into better shape… some of his TV co-hosts on TNT’s Inside the NBA have commented that he’s looking a lot more buff these days. Maybe this is how the big man is making the big upgrades, body-wise. 

Home-fitness and exercise equipment maker MAXPRO says it’s inked a deal with O’Neal for a new strategic partnership that will see Shaq investing in the company, and taking on some new advertising and promotional work. 

MAXPRO has only been around a relatively short time in the business. The company was founded in 2019. Yet the company claims to be the first solution that provides all types of fitness equipment for those working from home and in non-gym spaces. 

Equipment is built for portability – so it can be used anywhere, versatility – for all types of workouts, and new-age online connectivity. That means a full-on digital experience with workout tracking, instructor-led online classes and lots more. 

The company says its new tech and compact equipment replaces an entire gym of bulky equipment and costs significantly less than the current leading connected fitness machines on the market. MAXPRO already has companion apps for iOS and Android operating systems.

MAXPRO CEO and founder Nezar Akeel said in a press release: “We’ve hit so many milestones in the past year but having an accomplished investor like Shaquille O’Neal on our team highlights how far we’ve come. My initial motivation for starting MAXPRO came to me because I kept missing workouts when I was traveling for business. Without a portable fitness system that I could take anywhere to workout anytime, I decided to invent my own so that I could help anyone get a great workout regardless of where they are.”

As for Shaq… well, we know he’s big into fitness: “I’m so excited to partner with MAXPRO. They are an amazing company with a great vision and a unique product that I love to use. My whole mission is to motivate, inspire and bring fun to the world, and MAXPRO is focused on the same thing.”

MAXPRO started out like a lot of small high-tech companies, with an online Kickstarter campaign. Since then, the company has grown quickly, selling more than 10,000+ units in the U.S. and worldwide, earning more than $10M+ in revenue. 

With so many of us working from home, MAXPRO says it’s poised to continue on its rapid growth curve with expanded hardware and digital offerings. According to RunRepeat, 37% of gym members globally have already cancelled or are considering cancelling their gym memberships permanently, while 47% do not plan to return to the gym upon reopening. 

So keep an eye out for new marketing from Shaq, and if you’re looking to get in shape from home… this might be a win for you, too.

Follow us