Shaquille O’Neal continues to leave his larger-than-life imprint on basketball, this time by spearheading a groundbreaking deal between Reebok and the WNBA. Reebok has officially signed a multi-year agreement with the league to become its exclusive shoe supplier, marking a significant step for both the brand and women’s basketball.
As reported earlier here on the ShaqFu Radio blog, our man Shaq is working as the President of Basketball Operations for Reebok. He’s also brought his old friend AI – Allen Iverson, and his son on to work with him. Needless to say, they’re making a splash!
This historic partnership is set to kick off with Chicago Sky forward Angel Reese and Los Angeles Sparks guard Lexie Brown serving as the league’s Reebok ambassadors. Reese, a second-year sensation, has rapidly become one of the WNBA’s most prominent figures, while Brown, who’s been part of the Reebok family since 2021, is equally celebrated for her game and her role as a co-host on Gil’s Arena.
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Reese has already made waves with her dynamic play and cultural impact. Her collaboration with Reebok has reached new heights, following the August launch of her signature collection designed to inspire and empower women. The line combines fashion and functionality, featuring accessible $17 crop tops alongside premium footwear like the $120 Reebok x Angel Premier Road Plus VI Shoes.
“Reebok has been such an amazing partner and advocate for women in sports,” Reese said in a press release. “As strong female athletes, we can use our platform to set an example for young players coming up in the sport. I’m happy to see the WNBA and Reebok supporting one another because I know that together, we’re so much stronger, and our reach is so much further.”
Reese’s partnership with Reebok is also deeply personal, stemming from her close relationship with Shaquille O’Neal, the brand’s current President of Basketball. Reese has frequently been spotted rocking Reebok Iverson PEs (Player Exclusives) this season, making her a natural choice to lead this new chapter for the WNBA.
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O’Neal, never one to shy away from bold moves, expressed his excitement about the partnership in a press release. “It’s an exciting time for Reebok, the WNBA, and the game of basketball overall,” he said. “Reebok has always been committed to supporting the growth of the sport, and now with a strong plan, the right resources, and the welcoming arms of the WNBA, we’re ready to dive in headfirst with everything from product to players and more.”
This collaboration also aligns with O’Neal’s ongoing mission to uplift women’s sports. As the President of Basketball at Reebok, Shaq has made it a priority to expand the brand’s presence in basketball while championing inclusivity and opportunity. The partnership with the WNBA is a testament to that vision.
With Reese, Brown, and O’Neal leading the charge, Reebok is poised to reinvigorate its presence in professional basketball while amplifying the WNBA’s visibility. The collaboration also highlights a growing trend of partnerships aimed at supporting women in sports, both on and off the court.
As fans gear up for the official start of Reebok’s partnership with the league, one thing is clear: Shaquille O’Neal and Reebok are bringing their A-game to the WNBA. And with Angel Reese as the face of this new era, the future of women’s basketball looks brighter than ever.
Shaq’s legacy, once built on dominating the court, now extends far beyond it—proving that his influence in basketball is as enduring as it is transformative.