No doubt you’ve seen the TV commercials with our man Shaq and Kellogg’s breakfast cereal icon Tony the Tiger. (Here at the ShaqFu Radio blog offices, they’re a big favorite.) Well, now another sports superstar is joining in, Kellogg’s announces the 6th annual Celebrity Crunch Classic.
It’s a move similar to the just-played NBA All-Star game, where rather than simply having East and West teams, the league created Team LeBron and Team Durant. For the new Celebrity Crunch Classic, it’s Team Cheez-It, coached by O’Neal, vs. Team Pringles, coached by former New Orleans Saints quarterback Drew Brees. What a matchup!
According to a just-out press release, it’s going to work like this: In what promised to be an epic showdown, Shaq and Brees will coach up hoops teams of well-known faces, ranging from former pro football defensive tackle, TV host and comedian Spice Adams to former All-American basketball player and TV host Rachel DeMita.
There’s going to be a real live in-person event in New Orleans, and local fans are invited to join the fun and watch the basketball showdown. Entry to the event is free on a first-come, first-serve basis at the venue on game day.
Along with that, the brands are giving five lucky fans the chance to win a trip to play ball with the two legends in the game with the Celebrity Crunch Classic Sweepstakes. The big event is in New Orleans on April 3.
Kellog’s senior director of promotions Zion Doran said, “We look forward to watching Shaq and Drew head up Team Cheez-It and Team Pringles at this year’s Celebrity Crunch Classic. Cheez-It and Pringles know that delicious snacks are an essential part of fans’ college basketball-watching experience, whether they are cheering on their favorite celebrities in New Orleans or throwing a tournament gathering at home. The Celebrity Crunch Classic is the perfect way to combine college basketball fans’ love of sports and snacks.”
Pregame activities have already started. Up until March 5th, fans can enter the Celebrity Crunch Classic Sweepstakes and vote for their favorite snack team coach on Twitter using the hashtag #CrunchClassicEntry or by visiting the site CelebrityCrunchClassic.com. Five lucky winners will be selected to lace up and join either Team Cheez-It or Team Pringles.
The legal stuff: There’s no purchase necessary to enter or win. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. For the full list of entry rules, ways to participate, prize details and lots more, check out: www.KFR.com/CelebrityCrunchClassic.